About Yamauchi-No. 10 Family Office
Dream. Leap. Live.
Japan was once globally renowned for its people’s quality of unique creativity teamed with a pioneering mindset. Japanese innovation and inventions changed the world. But that golden era has long been gone. The revolutionary and inventive qualities Japanese people once possessed have been overshadowed by worry and fear.
Hiroshi Yamauchi was the third president of Nintendo Co., Ltd. He possessed truly unique creativity and a pioneering mindset, along with foresight and an intuitive understanding of what people want. He single-handedly transformed his grandfather’s struggling playing cards production business into the global entertainment and play giant that Nintendo is today. And he did not stop there. He never stopped striving for more. He wanted to reach more people. He dreamed. He leapt. He lived.
We should all follow his example. Seeking stability only clouds your soul. Fear of failing only kills seeds of innovation. We must realize a more exciting future where people feel free to dream, engage with, and leap into the world of possibilities. We must create a freer future where people are eager to truly live.
Drawing inspiration from Hiroshi Yamauchi’s journey and achievements, we at Yamauchi No.10 Family Office are determined to create a society that encourages people to nurture their unique creativity, pioneering mindsets and passion, while making sure that we retain our foresight as well as understanding of users’ perspectives. YFO was established to steward the Yamauchi family philosophy of “challenging” the status quo in order to usher the next generation of innovation. YFO invests in businesses that can bring about societal change and advance the future of humanity by addressing the challenges of the next generation.
We’re determined to help create a more exciting future for the world by investing in well-intentioned entities and by implementing our own positive actions. We dare to dream. We dare to leap. We dare to live. And we dream that you do too.
